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2017 China Marketing International Conference

Marketing Strategy in the Sharing Economy: Localization and Globalization

14 - 17 July, 2017      Beijing · China

www.cnmkt.org

Submission Deadline: 15 May, 2017


ORGANISERS

Chinese Scholar Marketing Association


University of International Business and Economics


Welcome to CMIC 2017!

With the advancement of science and technology, Sharing Economy, also called Collaborative Consumption arises at the historic moment, which becomes the inevitable tendency of the current world economy development. The Fifth Annual China Marketing International Conference of Chinese Scholar Marketing Association (CMIC 2017), co-organized by Chinese Scholar Marketing Association and University of International Business Economics, will be held from 14 to 17 July, 2017 Beijing, China.

The conference aims to establish a high-level platform featuring interactive exchange among academic, business, government, and non-profit organizations. Overseas and domestic scholars who are interested in the Chinese market are all encouraged to attend the conference and to submit papers targeting China's contribution to the marketing discipline and future development of this dynamic emerging economy. Renowned scholars from overseas, mainland China, Taiwan and Hong Kong will be invited to demonstrate their academic achievements and to discuss, via workshops, seminars, lectures, and colloquia, the latest research developments in marketing theory and practice.

Please see: Call for Papers of CMIC 2017



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