In recent decades, China's rapid socio-economic progress has provided abundant opportunity for further research development in the field of marketing theory and practice. This conference aims to establish a high level platform featuring interactive exchange among academic, business, government, and non-profit organizations. Overseas and domestic scholars who are interested in the Chinese market are all encouraged to attend the conference and to submit papers targeting China's contribution to the marketing discipline and future development of this dynamic emerging economy. Renowned scholars from overseas, mainland China, Taiwan and Hong Kong will be invited to demonstrate their academic achievements and to discuss, via workshops, seminars, lectures, and colloquia, the latest research developments in marketing theory and practice.
By attending this conference and using it as an informative forum, domestically-based Chinese scholars will effectively assimilate new conceptual trends and will be able to remain abreast of the world's advancement in the marketing research field. Similarly, overseas scholars can learn more about rapid development of the Chinese market and enjoy an opportunity to cooperate with in-country Chinese scholars.
To facilitate interaction between academia and business, marketing executives from leading companies, international and domestic, will also be invited to discuss state-of-the-art practices in the marketing field.
In addition, officials from major cities and non-profit organizations in China will be invited to explore how to integrate the resources of academia and business in order to expand investment channels and improve strategies for effective cooperation.
In short, this conference will constitute a major marketing event for marketing scholars, business executives, and officials from government and non-profit organizations. It will be co-hosted by City University of Hong Kong, China University of Mining and Technology, as well as by The Asian Business Association.