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China Marketing International Conference 2014


Conference Chair

Prof. V Kumar

Regents Professor, Richard and Susan Lenny Distinguished Chair Professor in Marketing, Georgia State University (Editor-in-Chief of the Journal of Marketing, Chang Jiang Scholar)



Conference Co-Chairs
(Sorted in random order)

Prof. Chenting SU

City University of Hong Kong

Prof. Zhilin YANG

City University of Hong Kong

Prof. Nan ZHOU

City University of Hong Kong

Prof. Zhilong TIAN

Huazhong University of Science and Technology

Dr. Thomas KRAMER

University of South Carolina

Prof. Zhongqi XU

National Taiwan University of Science and Technology



Conference Academic Steering Committee
(Sorted in random order)

Prof. David W. Stewart

President's Professor of Marketing, Loyola Marymount Uni., Editor of Journal of Public Policy & Marketing

Prof. Ziguang CHEN

City University of Hong Kong

Prof. Yeqing BAO

University of Alabama in Huntsville

Prof. Sijun WANG

Loyola Marymount University

Dr. LI Jia

Purdue University

Dr. Gangshu CAI

Santa Clara University

Dr. Tony CUI

University of Minnesota

Prof. Sha YANG

University of Southern California Marshall

Dr. Yunchuan LIU

University of Illinois at Urbana-Champaign

Prof. CHAO Gangling

Shanghai University of Finance

Prof. DONG Dahai

Dalian University of Technology

Prof. FAN Xiaoping

Southwestern University of Finance and Economics

Prof. GONG Yanping

Central South University

Prof. GUO Chaoyang

Xiamen University

Prof. HAN Shunping

Nanjing University

Prof. HE Jiaxun

East China Normal University

Prof. JIANG Qingyun

Fudan University

Prof. JING Fengjie

East China University of Science and Technology

Prof. LI Dongjin

Nankai University

Prof. LIU Mingfei

Wuhan University of Technology

Prof. LIU Yi

Shanghai Jiao Tong University

Prof. LU Juan

China Agricultural University

Prof. LV Yilin

Renmin University of China

Prof. NING Changhui

Zhongnan University of Economics and Law

Prof. PENG Siqing

Peking University

Prof. WANG Tao

Wuhan University

Prof. WANG Xuhui

Dongbei University of Finance and Economics

Prof. WANG Haizhong

Sun Yat-sen University

Prof. WANG Xingyuan

Shandong University

Prof. WANG Yonggui

University of International Business and Economics

Prof. WEI Haiying

Jinan University

Prof. WU Xiaoding>

Jilin University

Prof. ZHAO Ping

Tsinghua University

Prof. ZHUANG Guijun

Xi'an Jiaotong University

Prof. ZUO Renshu

Sichuan University

Prof. ZHUO Meihua

China University of Mining and Technology



Organizing Committee

Dr. CHEN Liwen

City University of Hong Kong

Prof. Yang Haibin

City University of Hong Kong

Prof. BAO Yeqing University of Alabama in Huntsville

Prof. CHANG Yaping

Huazhong University of Science and Technology

Prof. LIN Mengyan

National Taiwan University of Science and Technology

Professor ZHANG Jing

Huazhong University of Science and Technology

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