China Marketing International Conference 2014, co-organized by City University of Hong Kong, Huazhong University of Science and Technology,
University of South Carolina, and National Taiwan University of Science and Technology, is slated to be held from July 11
- 14, 2014 at Wuhan, China.
The first China Marketing International Conference was held at Xuzhou, China in July 2013, organized by The Department of Marketing, City University of
Hong Kong and The School of Management, China University of Mining and Technology. We successfully invited about 180 scholars from over 20 countries,
and over 30 leaders from business and government. For online details please click:
In recent decades, China's rapid socio-economic progress has provided an abundance of opportunity for further research development in the field of
marketing theory and practice. The 2014 Conference aims to establish a high level platform featuring interactive exchange among academic, business, government,
and non-profit organizations. Overseas and domestic scholars who are interested in the Chinese market are all encouraged to attend the conference and to submit
papers targeting China's contribution to the marketing discipline and future development of this dynamic emerging economy. Renowned scholars from overseas,
mainland China, Taiwan and Hong Kong will be invited to demonstrate their academic achievements and to discuss, via workshops, seminars, lectures, and colloquia,
the latest research developments in marketing theory and practice.
By attending this conference and using it as an informative forum, domestically-based Chinese scholars will effectively assimilate new conceptual trends and will
be able to remain abreast of the world's advancement in the field of marketing research. Similarly, overseas scholars can learn more about
the rapid development of the Chinese market and enjoy an opportunity to
cooperate with in-country Chinese scholars on topics ranging from marketing
strategy, modeling, and consumer behavior focused on the Chinese consumer.
To facilitate interaction between academia and business, marketing executives from leading companies, both international and domestic, will also be invited
to discuss state-of-the-art practices in the marketing field.
In addition, officials from major cities and non-profit organizations in China will be invited to explore how to integrate, effectively and advantageously,
the resources of academia and business in order to expand investment channels and improve strategies for effective cooperation.
In short, this conference will constitute a major marketing event for marketing scholars, business executives, and officials from government
and non-profit organizations.