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Keynote:

The China Marketing International Conference 2015, co-organized by City University of Hong Kong, Xi’an Jiaotong University and University of South Carolina will be held from July 24- 27, 2015 in Xi’an, China. The last China Marketing International Conference was held in Wu’han, China in July 2014. More than 500 delegates were treated to a wealth of learning and networking opportunities. We successfully invited about 249 scholars from 13 countries and regions, and over 200 leaders from business, government and non-profit organizations.

In recent decades, China's rapid socio-economic progress has provided an abundance of opportunity for further research development in the field of marketing theory and practice. The 2015 Conference aims to establish a high level platform featuring interactive exchange among academic, business, government, and non-profit organizations. Overseas and domestic scholars who are interested in the Chinese market are all encouraged to attend the conference and to submit papers targeting China's contribution to the marketing discipline and future development of this dynamic emerging economy. Renowned scholars from overseas, mainland China, Taiwan and Hong Kong will be invited to demonstrate their academic achievements and to discuss, via workshops, seminars, lectures, and colloquia, the latest research developments in marketing theory and practice.

By attending this conference and using it as an informative forum, domestically-based Chinese scholars will effectively assimilate new conceptual trends and will be able to remain abreast of the world's advancement in the field of marketing research. Similarly, overseas scholars can learn more about the rapid development of the Chinese market and enjoy an opportunity to cooperate with in-country Chinese scholars on topics ranging from marketing strategy, modeling, and consumer behavior focused on the Chinese consumer.

To facilitate interaction between academia and business, marketing executives from leading companies, both international and domestic, will also be invited to discuss state-of-the-art practices in the marketing field.

In addition, officials from major cities and non-profit organizations in China will be invited to explore how to integrate, effectively and advantageously, the resources of academia and business in order to expand investment channels and improve strategies for effective cooperation.

In short, this conference will constitute a major marketing event for marketing scholars, business executives, and officials from government and non-profit organizations.