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Special Interests Group:

  • The objective of the Special Interest Group Track is to provide some time and space for groups of scholars who share the same interest in a field of research to have deeper or broader dialogues which may not fit into the established tracks list.

    Join the Special interest groups will enable the participants to

    1. Discuss new and exciting research in that area;
    2. Gain insight into the topic and expand knowledge of relevant techniques
    3. Make valuable contacts and discuss possibilities for collaborative research
    4. Themes:

    5. Service Marketing SIG

      Service Marketing Special Interest Group (SIG) is committed to exploring the important marketing and management issues in the service industry and the service aspect in the manufacturing industry. They include service quality, service recovery, customer satisfaction, customer value, service design, service innovation and other classic topics, as well as the application and expansion of Internet, big data and service oriented paradigms. Qualitative or quantitative, all is welcome in this SIG! 

      This SIG aims to provide an exchange and sharing platform, facilitating in-depth interaction and cooperation among scholars of service marketing and management from all over the world.

    6. (To be chaired by Prof. Yonggui Wang from University of International Business and Economics )
    7. Quantitative Marketing Models SIG
    8. The quantitative marketing models SIG focuses on research that develops and employs quantitative methods to solve marketing problems. Scholars who are interested in either theoretical or empirical modeling are invited to join. The aim of this SIG is to provide a platform to facilitate interactions among quantitative marketing researchers.

    9. (To be chaired by Prof. Yunchuan Liu, University of Illinois at Urbana-Champaign/Prof. Ying Xie from The University of Texas at Dallas and Prof. Liwen Chen from City University of Hong Kong)
    10. New Product Development SIG
    11. The new product deveopment SIG focuses on research on big data and new product ideation,cross-cultural new product development, new service development, imitative new product development,innovation management

      (To be chaired by Prof. Chengli Shu from Xi’an Jiaotong University).

    12. Computer Intelligence Marketing Science SIG
    13. The purpose of the SIG is to bring together the computational intelligence community and marketing science community to set up visions on how state-of-art computational intelligence techniques can be and are being used for insightful marketing analysis, and how marketing scientists can contribute in promoting new applications with computational intelligence.
    14. (To be chaired by Prof. Yukun Bao, School of management, Huazhong University of Science and Technology)

    You can also create your own special interest group and invite colleagues to participate (if you are interested, please e-mail us at cmic@cnmkt.org, please do not miss this platform)

    1. You can also create your own special interest group and invite colleagues to participate (if you are interested, please e-mail us at cmic@cnmkt.org, please do not miss this platform)