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The 8th China Marketing International Conference



Marketing and Management in the Digital Age

June,04-07, 2020;   Nanchang · China


Submission Deadline: 30 April, 2020


Organisers


Chinese Scholar Marketing Association

Nanchang University



Welcome to CMIC 2020!

Numerous emerging digital technologies have brought opportunities for economic and social development. Digital economy is featured with integrating the Internet, big data and artificial intelligence with the real economy. China is trying to accelerate the development of the digital economy which has become a new engine of high-quality development. Meanwhile, the digital economy and digital technologies have a huge impact on corporate management and marketing practices. Digital marketing research has gradually become a hot topic in academia. It is a key issue for government departments, academia and business communities to dedicate to strengthen cooperation in promoting the active interaction on digital economy and marketing management both in theory and practice.

Co-organized by the Chinese Scholars Marketing Association and Nanchang University, the 8th China Marketing International Conference will be held on June 04-07, 2020 at Nanchang University. The theme is "Marketing and Management in the Digital Age". Machine Learning, Deep Learning, IoT, Blockchain, VR, Online Crowdfunding and Digital Currency are the highlights in the conference this year.

The conference will inaugurate simultaneous forums on scholarly research, business practice, and public policy. Leaders from academia, industry, and government are invited to gather in Nanchang. They will focus on the frontiers of marketing theory and social hotspots, sharing the wisdom of smart companies with practical cases. Meanwhile, scholars will also present their cutting-edge research results, and exchange ideas with business leaders on the application of research results, bringing about inspiration to companies in various industries and fields. This exciting event promises to be a wonderful occasion for participants with different backgrounds to exchange innovative ideas and explore business opportunities.

As such, CMIC 2020 will be a premium event by integrating government, academia and business. It is a promotion of Chinese brands, a collision and exploration between Chinese innovators and the world's top wisdom, and an inaugural voyage of more Chinese brands entering the world market.

Papers accepted by the China Marketing International Conference will be included in the Proceedings and applied for CPCI. The proceedings of CMIC2014-2018 have been successfully indexed by CPCI. Proceedings of CMIC2019 is in the process of applying for CPCI.

The annual China International Marketing Conference (CMIC) has been successfully held for seven years thus far: at China University of Mining and Technology (Xuzhou) in 2013, Huazhong University of Science and Technology (Wuhan) in 2014, Xi'an Jiaotong University (Xi'an) in 2015, China University of Petroleum (Qingdao) in 2016, University of International Business and Economics (Beijing) in 2017, Shanghai University of Finance and Economics (Shanghai) in 2018, and Baiyun International Convention Center(Guangzhou)in 2019.


Sessions in CMIC 2020

  • 1. Multi-Channel Marketing
  • Session Chair: Prof. Alice Li, Ohio State University

  • 2. Big Data Marketing
  • Session Chair: Prof. Xiaojing Dong, Santa Clara University

  • 3. Entertainment Marketing
  • Session Chair: Prof. Natasha Zhang Foutz, University of Virginia; Prof. Qi Sun, Shang University of Finance and Economics; Prof. Fang Wu, Shanghai University of Finance and Economics

  • 4. Marketing of Financial Services
  • Session Chair: Prof. Jian Ni, Johns Hopkins University; Prof. Weining Bao, University of Technology in Sydney

  • 5. Product Management and Innovation
  • Session Chairs: Prof. Yong Liu, University of Arizona; Prof. Yubo Chen, Tsinghua University

  • 6. Sharing Economy
  • Session Chairs: Prof. Baojun Jiang, Washington University in St. Louis; Prof. Lin Tian, Fudan University

  • 7. Cause Marketing
  • Session Chairs: Prof. Ruby Lee, Florida State University;Prof. Qimei Chen, University of Hawaii at Manoa

  • 8. Healthcare Marketing
  • Session Chairs: Prof. Qiang Liu, Purdue University; Prof. Andrew Ching, Johns Hopkins University; Prof. Weiping Yu, Sichuan University

  • 9. Luxury Marketing
  • Session Chairs: Prof. Qing Wang, University of Warwick; Prof. Weiling Ye,Shanghai University of Finance and Economics; Prof. Liangyan Wang,Shanghai Jiaotong University

  • 10. Entrepreneurship and Marketing
  • Session Chairs: Prof. Xinchun Wang, West Virginia University; Prof. Xiaoyu Yu,Shanghai University

  • 11. OM/Marketing Interface
  • Session Chairs: Prof. Meng Li, Rutgers University; Prof. Ping He,South China University of Technology;Prof. Yuanguang Zhong,South China University of Technology

  • 12. Digital Platform and Marketing
  • Session Chairs: Prof. Junhong Chu, National University of Singapore; Prof. Xu Zhang,London Business School

  • 13. Marketing Analytics Models and Applications
  • Session Chairs: Prof. Hai Che, University of California, Riverside;Prof. Ye Hu,University of Houston

  • 14. New Retail
  • Session Chairs: Prof. Jia Li, Wake Forest University; Prof. Yunchuan Liu,University of Illinois at Urbana-Champaign; Prof. Xiaoling Zhang,Shanghai University of International Business and Economics

  • 15. International Marketing
  • Session Chairs: Prof. Shaoming Zou, University of Missouri at Columbia; Prof. Qin Sun,California State University; Prof. Peng Cui, West Virginia University

  • 16. Consumer Behavior
  • Session Chairs: Prof. Jing Wang, University of Iowa; Prof. Yuwei Jiang,Hong Kong Polytechnic University

  • 17. AI and Consumer Decision Making
  • Session Chairs: Prof. Meng Zhu,Johns Hopkins University; Prof. Ke Zhang, Shanghai University

  • 18. Marketing/IS Interface
  • Session Chairs: Prof. Jianqing Chen,University of Texas at Dallas;Prof. Chuang Wang,South China University of Technology

  • 19. Statistics and Marketing
  • Session Chairs: Prof. Qing Liu,University of Wisconsin-Madison; Prof. Lizhong Ren,National Taiwan University

  • 20. Analytical Modeling in Marketing
  • Session Chairs: Prof. Song Lin, The Hong Kong University of Science and Technology

  • 21. Advertising and Technology
  • Session Chairs: Prof. Yi Zhu,University of Minnesota; Prof. Zibin Xu,Shanghai Jiaotong University

  • 22. Marketing Communications
  • Session Chairs: Prof. Xiaoyan Deng,Ohio State University

  • 23. Dynamic Modeling
  • Session Chairs: Prof. Yi Zhao,Georgia State University; Prof. Hongju Liu,Peking University

  • 24. Promotion
  • Session Chairs: Prof. Yongdong Liu, University College London; Prof. Hong Yuan, University of Oregon

  • 25. Nudge and Behavioral Economics
  • Session Chairs: Prof. Min Zhao,Boston College; Prof. Fengyan Cai, Shanghai Jiao Tong University

  • 26. Marketing in the Social World
  • Session Chairs: Prof. Jie Chen,Shanghai Jiao Tong University

  • 27. Supply Chain Management
  • Session Chairs: Prof. Xiuli He,University of North Carolina, Charlotte; Prof. Amy Pan, University of Florida

  • 28. Consumer Creativity and Innovation
  • Session Chairs: Prof. Lidan Xu,Oklahoma State University; Prof. Ravi Mehta, University of Illinois at Urbana-Champaign

  • 29. Service Marketing
  • Session Chairs: Prof. Yonggui Wang,University of International Business and Economics; Prof. Jie Meng, Loughborough University, London ; Prof. Sara Shuang Ma, Beijing International Studies University

  • 30. New Product Development and Design
  • Session Chairs: Prof. Dongling Huang,California State University; Prof. Lan Luo,University of Southern California

  • 31. Tourism Marketing
  • Session Chairs: Prof. Xiang Li, Temple University; Prof. Kevin Kam Fung So, University of South Carolina; Prof. Ye Chen, Nankai University

  • 32. Marketing in Emerging Markets
  • Session Chairs: Prof. Yeqing Bao, University of Alabama in Huntsville; Prof. Yi Zhang, Southwest University ; Prof. Sijun Wang,Loyola Marymount University








    Committee Secretariat:

    Chinese Scholar Marketing Association Email: cmic@cnmkt.org

    Attn(Attention to):

    DENG Tianjuan (City University of Hong Kong) Email: tianjdeng2-c@my.cityu.edu.hk