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China Marketing International Conference 2019 and China Innovation Exhibition

Globalization 2.0: China and the World Market

22 - 25 July, 2019      Guangzhou · China

www.cnmkt.org


Submission Deadline: 31 May, 2019



ORGANISERS

Chinese Scholar Marketing Association


South China University of Technology


Guangdong Enterprise Brand Construction Promotion Association



Welcome to CMIC 2019!

In recent years, both the Chinese market and the global market have undergone earth-shaking changes, and the era of globalization 2.0 is here. With the continuous implementation of the “Belt and Road” strategy, the unremitting development of the the Guangdong-Hong Kong-Macao Greater Bay Area, and the constant advancement of China's national brand strategy, Chinese companies are facing unprecedented challenges as well as opportunities. In the era of globalization 2.0, Chinese companies more than ever need to make use of world-class management wisdom and strategic vision to adapt to the new world market ecosystem and find new development opportunities. At the same time, Globalization 2.0 has brought new directions, new resources and new platforms for the study of marketing theory and practice. Top scholars in the world are playing a bigger role in telling Chinese stories in the world language and helping Chinese companies acclimate to the new era.

Co-organized by the Chinese Scholars Marketing Association, South China University of Technology, and Guangdong Enterprise Brand Construction and Promotion Association, China Marketing International Conference and China Innovation Exhibition will be held on July 22-25, 2019 at the Guangzhou Baiyun International Convention Center. The theme of the conference is Globalization 2.0: China and the World Market.

This year's conference will inaugurate simultaneous forums on scholarly research, business practice, and public policy. Leaders from academia, industry, and government are invited to gather in Guangzhou. They will focus on the frontiers of marketing theory and social hotspots, sharing the wisdom of smart companies with practical cases. Meanwhile, scholars will also present their cutting-edge research results, and exchange ideas with business leaders on the application of research results, bringing about inspiration to companies in various industries and fields. This exciting event promises to be a wonderful occasion for participants with different backgrounds to exchange innovative ideas and explore business opportunities.

As such, the 2019 CMIC conference will be a premium event by integrating government, education, and business, and for the first time, cross jumping from ivory tower to industry and market. Big data, Internet of Things, Biotechnology, AI, 5G and other laeding-edge technologies are presented all together. It is a concerted exhibition of China's innovation, a promotion of Chinese technology brands, a collision and exploration between Chinese innovators and the world's top wisdom, and an inaugural voyage of more Chinese brands entering the world market.

The annual China International Marketing Conference (CMIC) has been successfully held for six years thus far: at China University of Mining and Technology (Xuzhou) in 2013,Huazhong University of Science and Technology (Wuhan) in 2014, Xi'an Jiaotong University (Xi'an) in 2015, China University of Petroleum (Qingdao) in 2016, University of International Business and Economics (Beijing) in 2017, and Shanghai University of Finance and Economics (Shanghai) in 2018.


Sessions in CMIC 2019

  • 1. Multi-Channel Marketing
  • Session Chair: Prof. Alice Li, Ohio State University

  • 2. Big Data Marketing
  • Session Chair: Prof. Xiaojing Dong, Santa Clara University

  • 3. Entertainment Marketing
  • Session Chair: Prof. Natasha Zhang Foutz, University of Virginia; Prof. Qi Sun, Shang University of Finance and Economics; Prof. Fang Wu, Shanghai University of Finance and Economics

  • 4. Marketing of Financial Services
  • Session Chair: Prof. Jian Ni, John Hopkins University; Prof. Weining Bao, University of Technology in Sydney

  • 5. Product Management and Innovation
  • Session Chairs: Prof. Yong Liu, University of Arizona; Prof. Yubo Chen, Tsinghua University

  • 6. Sharing Economy
  • Session Chairs: Prof. Baojun Jiang, Washington University in St. Louis; Prof. Lin Tian, Fudan University

  • 7. Cause Marketing
  • Session Chairs: Prof. Ruby Lee, Florida State University;Prof. Qimei Chen, University of Hawaii at Manoa

  • 8. Healthcare Marketing
  • Session Chairs: Prof. Qiang Liu, Purdue University; Prof. Andrew Ching, John Hopkins University; Prof. Weiping Yu, Sichuan University

  • 9. Luxury Marketing
  • Session Chairs: Prof. Qing Wang, University of Warwick; Prof. Weiling Ye, Shanghai University of Finance and Economics; Prof. Liangyan Wang, Shanghai Jiaotong University

  • 10. Entrepreneurship and Marketing
  • Session Chairs: Prof. Xinchun Wang, West Virginia University; Prof. Xiaoyu Yu, Shanghai University

  • 11. OM/Marketing Interface
  • Session Chairs: Prof. Meng Li, Rutgers University; Prof. Ping He, South China University of Technology;Prof. Yuanguang Zhong,South China University of Technology

  • 12. Digital Platform and Marketing
  • Session Chairs: Prof. Junhong Chu, National University of Singapore; Prof. Xu Zhang,London Business School

  • 13. Marketing Analytics Models and Applications
  • Session Chairs: Prof. Hai Che, University of California, Riverside;Prof. Ye Hu, University of Houston

  • 14. New Retail
  • Session Chairs: Prof. Jia Li, Wake Forest University; Prof. Yunchuan Liu, University of Illinois at Urbana-Champaign; Prof. Xiaoling Zhang, Shanghai University of International Business and Economics

  • 15. International Marketing
  • Session Chairs: Prof. Shaoming Zou, University of Missouri at Columbia; Prof. Qin Sun,California State University; Prof. Peng Cui, West Virginia University

  • 16. Consumer Behavior
  • Session Chairs: Prof. Jing Wang, University of Iowa; Prof. Yuwei Jiang,Hong Kong Polytechnic University

  • 17. Brand Management
  • Session Chairs: Prof. Yajing Wang,University of Maryland;Prof. Jiaxun He, East China Normal University

  • 18. AI and Consumer Decision Making
  • Session Chairs: Prof. Meng Zhu,John Hopkins University; Prof. Ke Zhang, Shanghai University

  • 19. Machine Learning
  • Session Chairs: Prof. Xiao Liu, New York University

  • 20. Behavior Modeling
  • Session Chairs: Prof. Haitao Cui,University of Minnesota

  • 21. Mobile and Social Media Marketing
  • Session Chairs: Prof. Liye Ma,University of Maryland

  • 22. Marketing/IS Interface
  • Session Chairs: Prof. Jianqing Chen,University of Texas at Dallas;Prof. Chuang Wang,South China University of Technology

  • 23. Statistics and Marketing
  • Session Chairs: Prof. Qing Liu,University of Wisconsin-Madison; Prof. Lizhong Ren,National Taiwan University

  • 24. Pricing
  • Session Chairs: Prof. Haipeng Chen,University of Kentucky; Prof. Yan Liu,Texas A & M University

  • 25. Analytical Modeling in Marketing
  • Session Chairs: Prof. Te Ke, Massachusetts Institute of Technology; Prof. Song Lin, The Hong Kong University of Science and Technology

  • 26. Advertising and Technology
  • Session Chairs: Prof. Yi Zhu,University of Minnesota; Prof. Zibin Xu,Shanghai Jiaotong University

  • 27. Consumer Information Processing and Decision Making
  • Session Chairs: Prof. Jing Xu,University of Minnesota

  • 28. Marketplace Morality
  • Session Chairs: Prof. Ping Dong,Northwestern University

  • 29. Marketing Research
  • Session Chairs: Prof. Yuxing Du,University of Houston

  • 30. Marketing Communications
  • Session Chairs: Prof. Xiaoyan Deng,Ohio State University

  • 31. Dynamic Modeling
  • Session Chairs: Prof. Yi Zhao,Georgia State University; Prof. Hongju Liu,Peking University

  • 32. Promotion
  • Session Chairs: Prof. Yongdong Liu, University College London; Prof. Hong Yuan, University of Oregon

  • 33. Nudge and Behavioral Economics
  • Session Chairs: Prof. Min Zhao,Boston College; Prof. Fengyan Cai, Shanghai Jiao Tong University

  • 34. Marketing/Finance Interface
  • Session Chairs: Prof. Guiyang Xiong, Syracuse University

  • 35. Marketing in the Social World
  • Session Chairs: Prof. Yanping Tu,University of Florida

  • 36. Supply Chain Management
  • Session Chairs: Prof. Xiuli He, University of North Carolina, Charlotte; Prof. Amy Pan, University of Florida

  • 37. Consumer Creativity and Innovation
  • Session Chairs: Prof. Lidan Xu, Oklahoma State University; Prof. Ravi Mehta, University of Illinois at Urbana-Champaign; Prof. Rui Zhu,CKGSB

  • 38. Agricultural Marketing
  • Session Chairs: Prof. Ming Chen,South China University of Technology;Prof. Yinjie Xiong,Huazhong Agricultural University

  • 39. Parental Marketing
  • Session Chairs: Prof. Xiuping Li, National University of Singapore; Prof. Hongyan Jiang, China University of Mining and Technology; Prof. Rui Zhu, CKGSB

  • 40. Service Marketing
  • Session Chairs: Prof. Yonggui Wang, University of International Business and Economics

  • 41. New Product Development and Design
  • Session Chairs: Prof. Dongling Huang, California State University; Prof. Lan Luo, University of Southern California

  • 42. Tourism Marketing
  • Session Chairs: Prof. Xiang Li, Temple University; Prof. Jinfeng Su, University of South Carolina; Prof. Ye Chen, Nankai University

  • 43. Marketing in Emerging Markets
  • Session Chairs: Prof. Yeqing Bao, University of Alabama in Huntsville; Prof. Yi Zhang, Southwest University; Prof. Sijun Wang,Loyola Marymount University



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